As label converters navigate growing demands for shorter runs, faster turnaround times, and greater production flexibility, many are evaluating how and when to invest in digital printing technologies.

L&NW recently caught up with Mike Barry, Commercial Director of Domino Digital Printing Americas, to discuss the evolving market landscape, the importance of strategic technology investments, and how its unique In-House Leasing program is helping converters accelerate growth while preserving financial flexibility.

L&NW: What inspired Domino to develop its In-House Leasing program?
MB: Converters are balancing two competing realities. On one hand, brand owners are demanding shorter runs, faster turnaround times, greater SKU proliferation, and…